Marketers remind us of the importance of simplifying our institution’s narrative – make it plain. But these ancient words from Habakkuk 2:2 are probably of greater worth than anything we hear from consultants: “Write the vision; make it plain on tablets, so he may run who reads it.”
Leaders often grow weary of repeating the key elements of their institutions’ stories. Understandable. But repetition, freshness, clarity…these are elements neglected at the peril of the places and people and causes we serve.
Consider these questions when telling your story:
- Is it focused? Have I captured the most significant aspects?
- Is it true? Am I embroidering the facts or giving a truthful account?
- Is it authentic? Have I expressed my personal passion?
- Is it fresh? Am I communicating with the same zeal that I expressed when relaying the same facts, years ago?
Additional wisdom from Galatians 6:9: “And let us not grow weary of doing good, for, in due season, we will reap, if we do not give up.”
FaithSearch consultants bring over 130 years of cumulative search experience in faith-based executive search. If you’re in the market for new leadership that will have a lasting impact throughout your organization, on your people, and in your community, FaithSearch excels in securing leaders for higher education organizations.
Photo by Andrea Piacquadio