Ascension Announces Final Phase of National Unified Brand Strategy

Four health system markets in Indiana, Maryland, Oklahoma and Tennessee, have recently adopted the unified name of Ascension. According to its press release, Ascension’s rebranding is the largest ever undertaken by a U.S. healthcare provider.  The marketing effort aims to provide a unified, consistent brand for the convenience of consumers.

Marshaling Change: SSM Health Transformation Chief Tells Us How

Embracing change is often talked about and encouraged, but rarely accomplished.  SSM Health, on the other hand, is “charging full speed ahead.” According to HealthLeaders, “Carter Dredge says mission, leadership, people, and a vow to self-disrupt are key elements in the health system’s formula.”

CHI Franciscan Launches Washington State’s First AI-Powered Hospital Mission Control Center

In an effort to “effectively and efficiently synchronize all elements of a patient’s hospital experience,” CHI Franciscan Health and GE Healthcare have joined forces.  According to Imaging Technology News, this “NASA-style ‘Mission Control’ command center will support caregivers to enhance enhance patient safety, and ultimately, get patients home sooner.”

Franciscan To Build New Hospital in Indiana

Following a trend where health systems build smaller acute-care facilities, Franciscan Alliance has partnered with Beacon Health System to build a new hospital in LaPorte, Indiana.  Expected to open in 2020, the $21.6 million facility will provide a “high-quality option for hospital services and outpatient imaging,” according to Dean Mazzoni, president and CEO of Franciscan Health hospital in Michigan City.  Read the full article from The Northwest Indiana Times.


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Linda Fry

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